Each year the Insurance Institute for Highway Safety (IIHS) runs tests for the top safety picks, and this year Toyota earned more awards than any other automaker.
“Safety is a core value that dates back to the foundation of our company. IIHS’ awards further recognize our commitment to helping protect drivers and passengers,” Steve St. Angelo, [...]

Earlier this week Toyota announced pricing for both the 2012 RAV4, which goes on sale today, and the Prius Liftback slated for dealers in January 2012.

Click the headline for pricing information and the full blog post.

To begin this week, Toyota Motor Sales U.S.A., Inc. launched Shareathon, a program that integrates social media with new leases or purchases during the year’s Toyotathon.

“This year Shareathon not only rewards shoppers for tweeting about their plans for a new Toyota, but is also a fun and unique way for us to engage their friends and followers,” said Kimberley Gardiner, national digital marketing and social media manager for Toyota in a released statement. “Last year’s Shareathon was such a huge success that we decided to add an incremental element to expand the social footprint and impact of the program.”

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In late November, Scion introduced the 2013 FR-S compact rear-wheel drive sports car. The high-performance coupe is the fifth model in the Scion family and will be available in spring of 2012.

“Serving as a laboratory for Toyota, Scion is always experimenting with new things,” said Jack Hollis, Scion vice president in a released statement. “The brand is iconic with the xB, adrenalized by the tC, and groundbreaking with the iQ. The FR-S will no doubt serve as the halo car, expanding Scion into a new dimension of driving performance.”