To begin this week, Toyota Motor Sales U.S.A., Inc. launched Shareathon, a program that integrates social media with new leases or purchases during the year’s Toyotathon.

“This year Shareathon not only rewards shoppers for tweeting about their plans for a new Toyota, but is also a fun and unique way for us to engage their friends and followers,” said Kimberley Gardiner, national digital marketing and social media manager for Toyota in a released statement. “Last year’s Shareathon was such a huge success that we decided to add an incremental element to expand the social footprint and impact of the program.”

Click the headline to see the full blog post.