Earlier this year, Consumer Reports released its 2012 Top Picks and despite the heightened competition, Toyota dominated the field earning five of the top ten spots. No other automaker has been selected for that many Top Picks since 2003 and Atlanta Toyota has great deals on all the Top Picks right now!

Monday, Toyota delivered the first car in its “100 Cars for Good” program.

The Community Soup Kitchen and Outreach Center in Morristown, NJ received a new Toyota Sienna minivan from the Toyota of Morristown dealership. Toyota Motor North America President Yoshimi Inaba was in attendance to celebrate the event. The kitchen serves the homeless, poor and elderly in Morristown and surrounding areas year-round.

Tuesday, the Laura Recovery Center for Missing Children in Friendswood, Texas received a Toyota Prius from the Toyota Center in Houston. Jim Lentz, president of Toyota Motor Sales, U.S.A., Inc. delivered the Prius on the company’s behalf. The Laura Recovery Center works to prevent abductions and runaways and to recover missing children.

The final vehicle delivery on Wednesday featured a Highlander Hybrid SUV delivered to Sol Collective, a Sacrament, Ca. community-based partnership that uses art, education and technology to empower residents. Bob Carter, group vice president and general manager for Toyota Motor Sales U.S.A., Inc., represented Toyota in the delivery.

“While we have a history of giving to nonprofit programs, 100 Cars for Good is the first Toyota initiative to put the public in the driver’s seat of one of our major philanthropic efforts,” said Toyota Motor North America President and Chief Operating Officer Yoshimi Inaba, in a released statement. “It’s an honor for Toyota to contribute to the work of 100 great organizations, which are providing valuable and much-needed services to our communities. They are an inspiration for all of us in helping others.”

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The Toyota Prius, the best-selling hybrid in America, offers an exciting new accessory package. First debuted at the 2010 Specialty Equipment Market Association (SEMA) Show — the Prius PLUS Performance Package features components of the new PLUS hybrid performance line from Toyota Racing Development (TRD).
Developed to meet the evolving demands of the growing hybrid segment, [...]

•    Fits the lifestyle of young, active families
•    “v” for “versatility” with more cargo space than 80% of small SUVs
•    42 MPG combined rating
•    Premium-level safety systems and integrated multimedia
•    Pitch and Bounce Control, Panoramic View Moonroof
The newest member in a growing Prius family of hybrid vehicles, the Prius v delivers an unparalleled blend of [...]

Microsoft Corp. and Toyota Motor Corp. announced yesterday they have forged a strategic partnership and plan to build a global platform for TMC’s next-generation telematics services using the Windows Azure platform. Telematics is the fusing of telecommunications and information technologies in vehicles; it can encompass GPS systems, energy management and other multimedia technologies.
As part of [...]

This month J.D. Power and Associates today announced the results from their 2011 Vehicle Dependability Study (VDS), covering 2008 model year vehicles. The following comments on the VDS can be attributed to Jim Lentz, president of Toyota Motor Sales (TMS), U.S.A., Inc.
“Vehicle owners have spoken in the J.D. Power Vehicle Dependability Study and once again [...]

With the recent turmoil in the Middle East, we are hit again with aggressive fuel charges. The reality is fuel prices will continue to go up and down, and they will continue to rise. What do you do?
Fuel efficiency needs to come from all ends – manufacturers, dealers and drivers. Toyota has been committed to [...]

Toyota has experienced a lot of scrutiny in 2010 for safety and Toyota is continuing to scrutinize the safety of our vehicles to assure you, our customer is safe. You continue to see recalls and that is because we want only 100% safety in every vehicle that is made and sold by Toyota.
Toyota is committed [...]

Fuel efficiency is a critical need for our customers and the 2011 Toyota Prius is leading the pack. The Environmental Protection Agency (EPA) says that with EPA ratings of 51/48 mpg in the city and on the highway, it’s the most fuel efficient car available in the United States.

The Prius’ high fuel economy rating is [...]