Now is a great time to buy a new car. As we here at Atlanta Toyota are getting our lots ready for 2011 models, we are offering our biggest incentive programs to date in 2010. You’ve heard about two of our biggest incentives: low interest rates–many down to zero percent as well as cash back offers.

You need to move quickly because these offers are only good for until the end of July.

Summer Incentives: A Win-Win

Here’s a sample of the 2010 model specials available during this Toyota Clearance Event. Every offer comes with a complimentary maintenance program that includes 2 yr/25,000 mile warranty.

2010 Corolla

· New 2010 Corolla LE - $119 per Month:  Lease Special or 0% APR for 60 months

· New 2010 Prius - $179 per Month: Lease Special or 0% APR & No Payments for 90 days

· New 2010 Yaris - Receive $1,000 Cash Back on all brand new 2010 Yaris’ in stock!

· New 2010 Tundra Regular Cab, Double Cab and 4WD Tundra: 0% APR + No Payments for 90 Days!

· New 2010 Highlander: 0% APR + No Payments for 90 Days!

2010 Highlander

Big Savings

How much can you save with zero percent? Here’s an example you can compare. Say you are a new car buyer who borrowed $20,000. Instead of paying 5.99 percent at the bank, you took advantage of a zero percent incentive program. The amount saved over a 60 month loan was an incredible $3,193.80.

Zero Percent or Cash Back?

Not sure if you should choose zero percent or cash back? Use Edmunds Low APR vs. CashBack calculator. You’ll need to know the price of the vehicle and the local tax rate to use it. It’s also useful to know the interest rate you qualify for without incentives.

Whichever incentive program you choose–zero percent or cash back—take advantage of real savings while they’re available.

We here at Atlanta Toyota understand how important your dollar is. Come by and let’s get you set up with the deal of the lifetime!

After your car sits in the sun for more than 30 minutes, it feels like a 450 degree oven. And let’s face it; you’re not interested in feeling like tonight’s dinner. Here are some simple tips on keeping your car cooler during these killer temperatures.

1.) Get window shade that covers your entire front window – Toyota offers a Heat Shield shade. Check with our parts department. Just make sure you invest in a shade that covers the window completely.
2.) Park in the shade. Find a nice tree and walk a little farther.
3.) Get your windows tinted – Having all your windows tinted will alleviate 40-50% of the heat. Check out our tinting specials at our service department.
4.) Crack the windows slightly. Doing this can help to ventilate your car instead of having steam or hot air build up in your car. The windows on your vehicle have the same effects of a green house.
5.) Tilt your sunroof, but keep the sun blocker almost closed.
6.) Window visors allow you to keep the windows open a crack. The crack will not leak during a rain storm. Check with our parts department.
7.) Sunshades are transparent shades that you can attach to your car window by a suction cup. This will block about 75% of the sun.
8.) Pour a bottle of water on the car just before getting in. It will drop the temperature of the car drastically.
9.) Invest in a car cover. This also helps with protecting your car other elements dropping onto your car. Check with our parts department.
10.) Remote start and open your windows and sunroof.
11.) If you don’t have remote and are going to load the car, get the car started with the AC blowing and get windows rolled down to circulate the air.
12.) Prevent the sun from ever hitting the sunroof glass directly by applying body color matched vinyl sticker on the exterior of your sunroof. Check with our parts department.
13.) Travel only early in the morning or later in the evening when the temperatures are cooler.
14.) When you are not driving your car and if you are at home, you should park your car in a garage. Garage parking is always better than parking on the street or your driveway because it protects your car from sun and other weather elements. Parking in a garage will keep your car cool until you are ready to leave your house.

Call us anytime for advice at 770-622-7988. We are here to help you whenever you need it. Alright, stay cool!

From your friends at Atlanta Toyota

From a day trip to three day excursion, take advantage of these places that are just a car ride away. At Atlanta Toyota, we want you to take advantage of the down time and have some fun exploring your backyard. You’ll discover uncharted territory, so you and your family can make lifetime summer memories.

Chattanooga, Tennessee, Lookout Mountain & Fort Oglethorpe, Georgia - Chattanooga TN Weekend Getaway

Chattanooga Bridge

Bad to the Bone: Savannah’s Wild Side - Savannah GA Romantic Getaway

Infamous Johnson Square

Biltmore and Much More: Asheville, NC - Asheville NC Weekend Getaway

Biltmore

Hilton Head, South Carolina - Hilton Head Island SC Family Vacation

Hilton Head Island

A Tropical Paradise: Little St. Simons Island - Brunswick GA Romantic Getaway

Grand Isles

Your Toyota can get you there safely! We here at Atlanta Toyota wish you a safe and happy holiday!

You can't celebrate the 4th without some fireworks.

Fourth of July Celebrations in Atlanta - Atlanta, Georgia
From the annual Peachtree Road Race to festivities at Lenox Square Mall or the spectacular downtown celebration including live music, family fun and great fireworks at Centennial Olympic Park, there are several fun ways to enjoy Independence Day in Atlanta.

Mall of Georgia Fabulous 4th - Buford, Georgia
Kick off the day with the Simon Kidgits® Club Fun Run from 11am-12pm (registration starts at 10:30am in The Village). Drop in for live music on The Village lawn from 2pm-9pm (see lineup below) followed by a fireworks spectacular and screening of Transformers on a 42′ jumbo screen!
Live Music:
2-4pm: The Ron Jonsons
4:30-6:30pm: Drowning Creek Band
7-9pm: The Woody’s

Fantastic Fourth Celebration - Stone Mountain Park, Georgia
The ever popular Lasershow Spectacular and a traditional fireworks display highlight this annual Independence Day event.

RiverBlast - Augusta, Georgia
The Fourth of July RiverBlast celebration activities at Riverwalk Augusta include a car show, food, games, and entertainment. The evening concludes with a spectacular fireworks display over the Savannah River.

July 4th Celebration at the Cumming Fairgrounds - Cumming, Georgia
Located about 40 miles north of Atlanta near Lake Lanier, the City of Cumming’s annual celebration includes food vendors, live entertainment, activities for kids and fireworks followed by a dance contest for all ages on July 3rd and a popular Steam Engine Parade and display on July 4th.

Lake Lanier 4th of July Celebration - Lake Lanier Islands, Georgia
Enjoy splashing all day in Georgia’s largest wave pool and stay for a dazzling fireworks display at night.

July 4th Star Spangled Beach Party at Callaway Gardens - Pine Mountain, Georgia
Gates open early in the morning and the fun lasts all day at the annual Callaway Gardens Independence Day celebration including an array of outdoor activities, entertainment and a patriotic fireworks finale.

Fantastic Fourth of July on the River - Savannah, Georgia
Celebrate the Fourth of July on lively and historic River Street. The fireworks display, which begins at about 9:20 p.m. will be choreographed to music and simulcast so don’t forget to take along a radio.

Six Flags Over Georgia July 4th - Austell, Georgia
This annual celebration features patriotic displays, family fun and great fireworks.

This week marked the first day of summer and many of you are finalizing your 4th of July holiday plans that include some considerable car travel. It’s already hot and whether you’re on the open road to enjoy some fun in the sun for a long road trip for a vacation or you are hitting the pavement for business travel, make sure you are ready to handle the wear and tear of the heat on your car. Take these five tips seriously before you hit the gas pedal.

Even if you think your car is in good shape, it’s best to make some routine checks to make sure you reach your destination hassle-free.

1. Kick the tires. And then get out the tire-pressure gauge and check that your tires are inflated to the level recommended in your owner’s manual. Summer heat increases the pressure in tires, so test the pressure before driving far. Don’t forget to check your spare as well.

Under-inflated tires run the risk of a blowout, and overinflated ones make hydroplaning more likely in rainy weather. There’s a financial payoff, too: Properly inflated tires increase your vehicle’s fuel efficiency by up to 3%.
Check the tread while you’re down there. Stick a penny in the tread gaps with Lincoln’s head facing down — if the head is fully visible, you need new tires.

Call Atlanta Toyota and bring your car in, our expert technicians will check all tires and give you a final recommendation.

2. Check the essentials. Check the oil after running the car for a few minutes. It should be at a sufficient level and appear clean on the stick. Our technicians recommend an oil change every 3,000 miles, so check your owner’s manual for guidance.

Start by washing your Toyota vehicle to remove dirt buildup from the winter/spring. This gives you the opportunity to inspect the paint for nicks and scrapes. Wash dirt and grime from your wheel wells to avoid rusting. Clean the windshield and check for cracks (some chips can be repaired without replacing the windshield). This is important because dirty and cracked windshields can contribute to eye fatigue, says Nicole Niemi, a spokeswoman for AAA in Chicago. Replace worn wiper blades and refill windshield washer solvent.

New windshield-wiper blades are also a good investment for summer driving, if you have not changed them in over a year or two. Thunderstorms often crop up without warning, and the previous winter’s weather may have taken a toll on the blades’ performance.

This is also a good time to inspect brake lights, turn signals and high beams. (There’s nothing fun about driving at night with one headlight.) Don’t forget to give your vehicle a good waxing, which will give it some sheen and help protect the paint.

CHECK BATTERIES: Batteries can fail at any time of the year. Although drivers tend to think they fail more often in the winter, they can also fail in the summer. A professional Atlanta Toyota technician can check and maintain routine battery care, like scraping away corrosion and tightening connections.

3. Make a service stop. It’s better to get a maintenance service than to wait for something to fail. Your Toyota service manual recommends a tune-up schedule and stopping by before a long trip is a good idea helps preempt any bigger problems and improves your fuel economy by 4% to 12%.

Call Atlanta Toyota and set up your appointment at (770) 622-7988, we’ll analyze your needs and make you safe for the road.

4. Ditch the junk in your trunk. Take out the unnecessary items and pack what you need. The more you haul, the more fuel you burn. An extra 100 pounds in your vehicle could reduce your mpg by up to 2%.

5. Prepare for the worst. You should keep an emergency kit with some necessities in your car in case you get stuck. Atlanta Toyota recommends the Toyota Emergency Assistance Kit includes booster cables, tire pressure gauge, hose clamp/tape, pocket tool and work gloves—plus essential emergency supplies such as survival wrap blankets, poncho, flashing LED lights, flashlight/lantern and water bag. Call our Parts Department to reserve your kit - (770) 622-7987.

We don’t want sound like your grandma, but keep in mind that driving faster than 60 miles per hour decreases your fuel efficiency — each 5 mph over 60 is like paying an extra 24 cents per gallon for gas. That money is better spent on a snack at the next rest stop.

Atlanta Toyota is here to help you stay safe in this heat. Call us anytime for advice at (770) 622-7988. We are here for you!

Alright, it’s time to head out and have some fun in the sun!

Toyota’s Star Safety System™ includes:

Vehicle Stability Control (VSC)

Traction Control (TRAC)

Anti-lock Brake System (ABS)

Electronic Brake-force Distribution (EBD)

Brake Assist

A new advertising campaign launched nationally last week and features owners and engineers telling stories about the quality and safety. Hear their stories and post your story.

“Toyota customers tell us they want to know more about the Toyota safety story, and the Star Safety System is just one of the features that reassure them about the safety and quality of our vehicles.” said Bob Carter, Toyota Division group vice president and general manager.

To learn more about this program, Toyota’s Product Quality and Service Support VP, Bob Waltz, and Kristen Tabar, General Manager of Electronics Systems at Toyota Technical Center, discuss the safety and quality initiatives highlighted in Toyota’s new national advertising campaign, including the Star Safety System, SMART Teams, Toyota’s extensive testing, research and development, as well as the leading safety awards given to Toyota and Lexus vehicles.

$1 million dollars Toyota spends per hour on research and development to enhance the safety and technology of its vehicles. Get the rest of the facts on this program.

Vehicle Stability Control (VSC), which helps prevent wheel slip and loss of traction by reducing engine power and applying brake force to the wheels that need it. Toyota VSC monitors steering angle and the direction a vehicle is traveling, and it senses when the front or rear wheels begin to slip. When VSC senses this loss of traction or slip, the system reduces engine power and applies braking to the individual wheels that need it, in order to help correct the slip and keep the vehicle on its intended path.

Traction Control (TRAC) helps maintain traction on wet, icy, loose or uneven surfaces by applying brake force to the spinning wheel or wheels. TRAC sensors are activated when one or more wheels start to slip. The system is designed to limit engine output, applies the brakes to the spinning wheel(s), and transfers power to the wheels that still have traction.

The Anti-lock Brake System (ABS) helps prevent brakes from locking up by “pulsing” brake pressure to each wheel in order to help the driver maintain control in emergency-braking situations. Without ABS, emergency braking can cause brakes to lock up and cause a vehicle to skid. Toyota’s ABS sensors detect which wheels are locking up and prevent the lockup by “pulsing” the brakes at each wheel independently. Pulsing releases brake pressure repeatedly for fractions of a second – a reaction time not possible for humans. This keeps the wheels rotating and helps the driver to avoid going into a skid.

Electronic Brake-force Distribution (EBD) is incorporated in Toyota’s ABS technology. EBD helps keep a vehicle more stable and balanced when braking. During an abrupt stop, momentum can cause a vehicle to tilt forward, reducing the brake force of the rear tires. EBD responds by redistributing brake force. Wheels with more braking effectiveness receive more brake force and wheels with less effectiveness receive less brake force, helping to prevent brake lockup. EBD is especially helpful when carrying cargo. Sensors recognize the extra load the cargo puts on the rear axle, so brake pressure on the rear wheels is increased because the extra weight improves braking effectiveness.

Brake Assist is designed to detect sudden or “panic” braking and add the full pressure needed to help prevent a collision. If a driver fails to apply enough pressure to the brake, the Brake Assist sensors will detect this sudden or “panic” braking and add pressure. This additional pressure can help the driver avoid hitting the object.

Another feature commonly known as brake-override technology will be added to all Toyota, Lexus and Scion models by the end of 2010. This braking-system enhancement will automatically reduce engine power when the brake pedal and the accelerator pedal are applied simultaneously under certain driving conditions. Many of the vehicles currently at Toyota dealership already include brake override as standard equipment. The 2011 models already on sale featuring brake override including Camry, Sienna, Avalon and Scion xB, in addition to some 2010 models. Brake-override technology has always been and will continue to be standard on all Toyota and Lexus hybrid vehicles as part of the hybrid system control logic.

At Atlanta Toyota, we put safety in the forefront of our customer’s needs: buying a vehicle or in for a maintenance visit.

See the Toyota’s Star Safety System™ in motion.

]]> http://atlantatoyota.org/2010/06/15/five-star-safety-program-standard-on-all-vehicles/feed/ http://atlantatoyota.org/2010/05/09/advantages-of-leasing-your-next-vehicle/ http://atlantatoyota.org/2010/05/09/advantages-of-leasing-your-next-vehicle/#comments Mon, 10 May 2010 01:21:36 +0000 atlantatoyota http://atlantatoyota.org/?p=97 Although not for every prospective buyer, vehicle leasing can offer certain advantages and be an very attractive alternative to a traditional purchase. You must consider a few important factors and make sure a lease would be beneficial to you.

What are the advantages?

Lower Monthly Payments

Because you only pay for the portion of the car or truck that you actually use, (the “depreciation”), your monthly payments are 30%-60% lower than for a purchase loan for the same car and same term.

More Car, More Often

Since your monthly payments are lower, you can obtain more car for the same money and drive a new vehicle every two to four years, depending on the term length you choose.

Less Maintenance Hassles

Most people like to lease for a term that coincides with the length of the manufacturer’s warranty coverage so that if something goes wrong with the car, the repairs are always automatically covered. You may also be able to purchase prepaid maintenance plans at a significant savings which cover all planned maintenance such as oil changes, etc.

Lower Upfront Cash Outlay

Leases generally require little to no down payment, which can make buying a new vehicle more affordable and free up your available cash for more savings and investing. However, you can choose to make a down payment, or trade in your old vehicle, to lower your monthly payment amount even further.

Lower Tax Obligations

In most states of the U.S. and in Canada, you don’t pay sales tax on the entire value of a leased vehicle as you would if you purchased. You’re only taxed on the portion of the value that you use, (that “depreciation” again). The small potion of tax you do pay is spread out and paid along with your monthly lease payment instead of being paid all at once.

No Used-Car Hassles

With leasing, the headaches of selling a used car are eliminated. When your lease ends, you simply turn it back to the leasing company and walk away, unless you decide to buy it or trade it.

Gap Coverage Included

Most leases automatically include free “gap” protection in case your vehicle is totaled in an accident or stolen, and you still owe more than the vehicle is worth. Loans do not generally come with gap protection.

Even with all of the above benefits, vehicle leasing is not the right choice in every situation. Therefore, you’ll want to examine your requirements to determine if you are a good leasing candidate.

]]> http://atlantatoyota.org/2010/05/09/advantages-of-leasing-your-next-vehicle/feed/ http://atlantatoyota.org/2010/05/09/complimentary-maintenance-program/ http://atlantatoyota.org/2010/05/09/complimentary-maintenance-program/#comments Mon, 10 May 2010 01:04:11 +0000 atlantatoyota http://atlantatoyota.org/?p=93 Atlanta Toyota is excited to announce that Toyota has extended their Complimentary Maintenance Program through May!  This exceptional program will provide 2 years, or 25,000 miles, of complimentary vehicle maintenance.  This means Toyota will pick up the first five 5,000 mile scheduled services for your Toyota vehicle at no cost to you!
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This special offer is available on a new car purchase or lease to ALL individuals.
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Please note the program runs now through the end of the month.  If you have any questions regarding this program please feel free to call us at 770-622-7989.    
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]]> http://atlantatoyota.org/2010/05/09/complimentary-maintenance-program/feed/ http://atlantatoyota.org/2010/03/25/atlanta-toyotas-exciting-news/ http://atlantatoyota.org/2010/03/25/atlanta-toyotas-exciting-news/#comments Thu, 25 Mar 2010 19:28:02 +0000 atlantatoyota http://atlantatoyota.org/?p=88 Atlanta Toyota is pleased to announce their status as the exclusive “H plan” dealership in the Atlanta market. The “H Plan” offers employees of large corporations the ability to purchase their new Toyota vehicles at or below dealership cost. Some of the participating companies are:

 

Equifax

IBM

Delta

Coca-Cola

Publix

Dell

GE

Price-WaterhouseShell

The Weather Channel

Aflac

Emory Healthcare

Minute Maid

For more information, please contact Mike Hankins, Internet Sales Director at Atlanta Toyota. 

 

mhankins@penskeautomotive.com
770-476-8282   Direct
770-361-7829   Cell

 

 

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