Atlanta Toyota

Want to win a 2012 Camry? Shazam!

atlantatoyota — Wed, 01 Feb 2012 16:02:39 +0000

Watching the Super Bowl means you’ll see plenty of advertisements, but Toyota wants to give you and a friend a Camry for watching. Toyota has announced a new integrated marketing campaign where they’ve paired with the mobile application Shazam and want you to be part of the “Camry Effect.”

“The Camry Effect is one of the most ambitious social media campaigns we’ve ever implemented,” said Dave Nordstrom, vice president of digital marketing at Toyota Motor Sales, U.S.A., Inc. in a statement. “Partnering with Shazam allows us to increase awareness of this effort on the national stage and give one lucky winner the opportunity to positively affect a friend and start writing his or her own Camry story.”

The Camry Effect looks to unite Camry owners across the country and provides a platform for them to share their stories and memories from the past 30 years, when the Camry was first introduced. Using your smartphone and Shazam app, you can watch the “Connections” advertisement and you’ll be entered in the sweepstakes when prompted, or you can fill out an online form. The winner will be notified Feb. 5, with a public announcement soon after. You will be allowed to enter once a day up to the debut of the commercial and also while the commercial airs live. After the commercial airs you can go online to share or view more Camry stories through an interactive video timeline. While the Shazam app was created to listen to music and name the artist, it has been integrated to work with other sound bites and commercials.

“Toyota is one of America’s most trusted brands and we are thrilled to work with them on this exciting campaign,” said Evan Krauss, Shazam’s executive vice president of advertising in a statement. “There are more than 130 million smartphones and tablets in the US and 86 percent of their owners use them while watching TV, which is why more and more Fortune 100 brands like Toyota see the importance of implementing a mobile strategy in their commercials. They choose Shazam because we make it easy for their millions of consumers to engage with their products.”

The commercial, which can be seen online here and through Toyota’s YouTube channel, will feature a small decal in the bottom corner that informs the viewer that “you could win a Camry.”

And if you don’t win, the all-new 2012 Camry is still available at Atlanta Toyota.

Atlanta Toyota is your local Toyota dealer located in Duluth, GA. Your satisfaction is our goal!

Call 770-622-7984, and speak to our friendly staff today! Learn about our latest Toyota Specials, set up an informative test drive, get details on any vehicle, request a brochure, schedule a service appointment, discuss your trade-in or even talk financing on your next car. We are here to help you.

Still deciding on which Toyota you’d like to be driving? Searching for OEM factory rebates? Are you comparing lease programs or internet specials? Maybe you simply want our best price on a new or used car? For all of this and more, look no further than Atlanta Toyota. Our team is made up of professional associates that offer you a no-pressure environment and operate with the quality you’d expect from a Penske Automotive dealership. We look forward to helping you with your next new or used car purchase.

Sales Hours: Monday - Saturday 9 a.m. - 9 p.m., Sunday 12 p.m. - 8 p.m.
Service Hours: Monday - Friday 7 a.m. - 7 p.m., Saturday 7 a.m. - 5 p.m., Closed Sunday

Click Here for Dealership Hours and Directions

Atlanta Toyota has sales staff fluent in both Spanish and Korean languages.
Meet our Korean Staff, or translate our site in to Espanola to help with your next Toyota purchase.

“The Tacoma is getting better and better”

atlantatoyota — Wed, 25 Jan 2012 16:56:30 +0000

The 2012 Toyota Tacoma was awarded the top spot in the PickupTrucks.com and USAToday Midsize Pickup Truck Shootout, beating six other contestants.

The four judges were all in agreement of the 2012 Tacoma being the clear winner.

“The Tacoma is getting better and better,” the judges wrote according to an article on USAToday.com. “There’s a lot of truck here for the money.”

2012 Toyota Tacoma

Running the trucks for almost 200 miles over terrain ranging from freeways to byways and steep mountain trails, the tests verified power, quickness and hard braking for stopping distance. The 2012 Tacoma out-performed all competitors and solidified its top spot scoring 938 out 1000 possible points.

From USAToday.com

Toyota Tacoma 4×4 V-6. The 2012 Tacoma got a new grille and rump and dressed-up interior. It accounted for 38% of midsize pickup sales last year, mostly without help from the updates, which came in the fall. Toyota plans a Baja version for serious off-roaders. In testing, Tacoma had the quickest-stopping brakes. The powerful engine “seems almost to want to carry even more weight,” the judges said. But Tacoma is the most expensive. Price:$34,635. MPG: 19.3. Score: 938.

While the Tacoma was priced higher than the other trucks tested, it wasn’t by much. Four of the six competitors were priced in the $30,000 range and none, except the 2012 Toyota Tacoma, scored higher than 900. This means you get full value out of the Tacoma and the judges understood that value. The 2012 Toyota Tacoma is available now at Atlanta Toyota.

For more information check out this blog post from Atlanta Toyota.

Atlanta Toyota is your local Toyota dealer located in Duluth, GA. Your satisfaction is our goal!

Sales Hours: Monday - Saturday 9 a.m. - 9 p.m., Sunday 12 p.m. - 8 p.m.
Service Hours: Monday - Friday 7 a.m. - 7 p.m., Saturday 7 a.m. - 5 p.m., Closed Sunday

Click Here for Dealership Hours and Directions

Atlanta Toyota has sales staff fluent in both Spanish and Korean languages.
Meet our Korean Staff, or translate our site in to Espanola to help with your next Toyota purchase.

Car of the future comes today

atlantatoyota — Wed, 18 Jan 2012 17:52:54 +0000

Last week at the North American International Auto Show, Toyota showed off their future car concept - the NS4. Staying on the cutting edge of technology the NS4 is a plug-in hybrid, separate from the Prius family. While it won’t be available until 2015, the NS4 is the next step in Toyota’s progress.

“In this digital age, cars are becoming another spoke in the wheel of our electronic connectivity,” said Jim Lentz, TMS president and chief operating officer said in a released statement. “NS4 demonstrates Toyota’s take on the human connection to the car with technology that considers both emotional and rational relationships, person-to-car and car-to-society.”

Toyota NS4

From Toyota:

Sleek, Futuristic Styling
The NS4 concept signals a new styling direction for the Toyota brand aimed at creating an emotional connection with consumers. NS4 styling lines reflect a new take on the aerodynamics of the modified triangle, with a low height and cabin-forward tilt. The distinctive open trapezoid grille is accented by a floating lower spoiler and wing-like daytime running lights wrapping around to a sculpted fender. Rear lamps wrap around the sides of the vehicle to quarter sections layered into blistered fenders, while the rear lamp wings create a sharp edge and the effect of a rear spoiler.

The A-pillars are ultra thin for improved driver visibility while maintaining roof
crush integrity. The roof line profile, lift back design and powered swan-wing doors create greater accessibility and efficient functionality.

Increased Connectivity
Traditional vehicle development cycles average four years, but this is rapidly changing in the digital age. Vehicles have become another communication hub in the connected-consumers lifestyle and automakers must integrate the latest technologies into their product offerings. In fact, connected vehicles are the third-fastest growing technological device, behind smartphones and tablets.

Toyota has formed special alliances with technology leaders such as Microsoft, Intel and Salesforce to explore the creation of seamless vehicle interfaces with emerging technologies. These alliances will help ensure Toyota is at the forefront of this emerging sector of the automotive market.

The NS4 concept’s Human-Machine Interface (HMI) provides a user interface built around a multi-touch screen with the look and feel of a smartphone. The simple, intuitive operation conveys information quickly while minimizing distractions and maximizing driver awareness. The multimedia and vehicle-controls enhancement also will direct air conditioning, audio, battery-charge and navigation functions. The HMI system is even capable of “learning” driver preferences and habits to anticipate driver responses in specific environments and situations. This concept represents a truly connected vehicle, offering the latest technology in a responsible and convenient package.

State-of-the-Art Safety Features
The NS4 introduces a next generation Pre-Collision System (PCS) with lane departure, rear-end and pedestrian collision avoidance technologies designed to predict collisions under certain circumstances and help avoid them. This PCS uses millimeter-wave radar and stereo cameras mounted on the front of the vehicle to detect and react to lane departure, pedestrians and other vehicles. In addition, the system emits near-infrared beams to enhance PCS recognition at night. This driver assistance feature helps to avoid collisions with other vehicles, road-side obstructions, and pedestrians by applying the brakes and manipulating steering.

The current generation PCS, available in certain Lexus and Toyota vehicles, is designed to identify certain objects directly in the road ahead. If PCS determines that a collision is imminent, the brake assist system is placed in standby mode, a warning is displayed and a buzzer sounds. If PCS determines that a collision is unavoidable, the system still will alert the driver via a warning light, warning display and buzzer, apply the brakes and automatically retract the driver and front passenger seatbelts.

Adaptive Driving Beam (ADB) headlights help prevent vision-impairing glare to oncoming drivers and pedestrians. Using a camera mounted behind the front grille and partial shielding inside the headlights, this feature allows drivers to maintain near-high beam illumination to improve nighttime visibility.

The pop-up hood structure automatically raises the rear of the hood to increase the space underneath, helping to reduce pedestrian head injuries caused by a collision with the front of the vehicle, within certain speed ranges. This innovation is the result of testing and verification using both conventional crash-test dummies and Toyota’s Total Human Model for Safety (THUMS) virtual model.

Using sub-millimeter wave radar, the Blind Spot Monitor (BSM) is designed to detect a vehicle in the adjacent lane and visually alerts the driver using visual indicators placed in the upper dash.

Four new glass technologies are integrated into the windshield and front triangle, door, and rear windows to improve driver visibility, gas mileage and electric driving mode mileage efficiency:

-Hydrophobic coating - Fluorine coated glass causes rain drops to form into semispherical shapes for improved visibility and rain drop elimination (also used on the roof solar panel)

-Anti-fog film - High performance resin material with anti-fogging characteristics and increased durability

-High ultraviolet (UV) absorbing inner-layer - Removes 99 percent of harmful UVA and UVB rays

-Anti-solar film with radio-wave transparency - Reduces the internal vehicle temperature and improves electronic device functionality

Inner and outer rear view mirrors have been replaced with cameras that provide the driver with a panoramic rearward view. The rearward image is displayed on a dedicated dashboard mounted screen above the navigation screen and provides a wider view than conventional rear view mirrors. The rearward panoramic camera view working in combination with the Blind Spot Monitoring (BSM) system enhances driving visibility.

“The continued success of our conventional hybrid vehicles has laid strong groundwork for market acceptance of future advanced technologies,” said Lentz in the statement. “NS4 demonstrates Toyota’s ongoing commitment to enhancing the safety, efficiency, and convenience of future mobility for people everywhere.”

Atlanta Toyota is your local Toyota dealer located in Duluth, GA. Your satisfaction is our goal!

Sales Hours: Monday - Saturday 9 a.m. - 9 p.m., Sunday 12 p.m. - 8 p.m.
Service Hours: Monday - Friday 7 a.m. - 7 p.m., Saturday 7 a.m. - 5 p.m., Closed Sunday

Click Here for Dealership Hours and Directions

Atlanta Toyota has sales staff fluent in both Spanish and Korean languages.
Meet our Korean Staff, or translate our site in to Espanola to help with your next Toyota purchase.

All in the Family

atlantatoyota — Wed, 11 Jan 2012 16:05:33 +0000

Tuesday at the North American International Auto Show, Toyota unveiled the all-new Prius c a five-door hatchback styled subcompact with Hybrid Synergy Drive. The Prius c will be available at Atlanta Toyota this spring.

The “c” stand for “city” with the newest Prius designed for an urban environment. The city fuel rating of 53 mpg offers the highest city mpg rating of any vehicle without a plug, according to Toyota. Joining the Prius line, the c completes the Prius Family which features the Prius Liftback, Prius v and Prius Plug-in Hybrid.

2012 Toyota Prius c

From Toyota:

Unique Place in the Prius Family

A gateway product into the Prius Family, the new Prius c will find favor with younger shoppers seeking a smartly designed, fuel-efficient subcompact car packing advanced drivetrain and in-car technology. The Prius c will offer engaging driving dynamics with superior urban maneuverability. When the 2012 Prius c arrives at Atlanta Toyota this spring, the all-new hatchback will offer:

The highest rated city fuel economy estimate of any vehicle without a plug*; 53 mpg in the city, and 46 mpg on the highway, for a combined rating of 50 mpg
The most accessible Prius will feature a starting MSRP below $19,000 with proven hybrid powertrain and premium technology
A premium subcompact car experience thanks to a wide array of available convenience and advanced in-car electronics features, including a standard 3.5-in. full color TFT multi-information display, hands-free phone capability, USB port with iPod® connectivity, and available Display Audio system with Navigation and Entune^TM

Prius c Hybrid Synergy Drive Propulsion

The Prius c’s Hybrid Synergy Drive system integrates the operation of components that include a gasoline engine, an electric motor within a Continuously Variable Transaxle, a nickel-metal hydride battery, a power control unit (inverter), a DC-DC converter, a step-up converter and a hybrid control computer. The hybrid control computer governs the seamless application of gasoline engine and electric power depending on driving demands and selected drive mode.

Suspension and Steering for Enhanced Handling

The front suspension uses a Macpherson strut design, and the rear rides on a tuned torsion beam. The coil-spring and shock-absorber characteristics of the Prius c have been tuned to enhance handling, flat turning, and smooth ride comfort. Prius c is available with 15- or 16-inch wheel-and-tire combinations. The 15-inch wheels are available in steel with wheel cover for base model or in aluminum alloy for elevated trim levels. Prius c models equipped with the available 16-inch aluminum alloy wheels enjoy enhanced handling thanks to a faster steering ratio (2.28 turns lock to lock), which helps quicken the vehicle’s dynamic response.

Youthful Exterior and Interior Design

The Prius c exterior design helps project a fun, youthful attitude for this all-new addition to the Prius family, while offering excellent aerodynamic performance. Extensive aerodynamic features were engineered into the Prius c to help achieve a 0.28 coefficient of drag. Adding character to this subcompact, the Prius c’s lower-body styling is wider below the beltline, featuring sculpted rear flares to help express a sturdy, athletic stance that communicates a more agile driving experience.

The Prius c’s available exterior colors include vibrant hues that are unique and expressive. The available colors for Prius c include three new colors - Habanero, Moonglow, and Summer Rain Metallic - along with Blue Streak Metallic, Absolutely Red, Black Sand Pearl, Magnetic Gray Metallic, Classic Silver Metallic, and Super White.

The Prius c interior design seeks to create a space that is futuristic yet passenger friendly. Using black as a basic interior color, the door trim, seat surfaces, and instrument panel feature treatments in lighter colors to help create contrast.

Display Audio and Connectivity with Entune

The 2012 Prius c will offer three audio system configurations. A base audio system features either four or six speakers, depending on the model, and includes AM/FM CD player with MP3/WMA playback capability, auxiliary audio jack, USB port with iPod connectivity, hands-free phone capability, phone book access, and music streaming via Bluetooth wireless technology.

The Display Audio with Navigation and Entune has six speakers and augments capability with a 6.1-inch touchscreen, SiriusXM Satellite Radio capability (with 3-month trial subscription to XM Select package), HD Radio with iTunes tagging, and advanced voice recognition. Toyota’s Entune multi-media system functions through select smart phones’ interface that brings applications such as Bing and Pandora to the vehicle audio display. It also features real time information such as traffic, weather, fuel prices, sports, and stocks.

Atlanta Toyota is your local Toyota dealer located in Duluth, GA. Your satisfaction is our goal!

Sales Hours: Monday - Saturday 9 a.m. - 9 p.m., Sunday 12 p.m. - 8 p.m.
Service Hours: Monday - Friday 7 a.m. - 7 p.m., Saturday 7 a.m. - 5 p.m., Closed Sunday

Click Here for Dealership Hours and Directions

Atlanta Toyota has sales staff fluent in both Spanish and Korean languages.
Meet our Korean Staff, or translate our site in to Espanola to help with your next Toyota purchase.

New year, new Camry

atlantatoyota — Wed, 04 Jan 2012 16:15:07 +0000

Now on sale at Atlanta Toyota, the all-new 2012 Toyota Camry debuts with bold, sophisticated styling, a more spacious interior, improved driving dynamics and class leading safety. The Toyota Camry has been America’s best-selling car for nine years running and 13 of the past 14 years.

The 2012 Camry is one of the first Toyota vehicles to offer the new Entune system, which leverages the user’s smartphone to provide access to navigation, entertainment and information services. Toyota Entune also brings the largest selection of music options available to the vehicle, including iHeartRadio and Pandora. Available HD Radio and SiriusXM Satellite Radio^TM add to the music choices, while a USB port, iPod connectivity and Bluetooth® wireless connection are standard on all new Camry models.

In spite of all the new features and refinement in the 2012 Camry, prices on all models are lower than comparable 2011 models, offering consumers a tremendous value. Fuel economy is also improved on both 2.5-liter four-cylinder and 3.5-liter V6 engines.

The new Camry provides exceptional handling and ride quality due to a more rigid body structure, revised front suspension, redesigned rear suspension and aerodynamics. Inside, engineers reduced wind and road noise, and focused on suppressing noises near the frequencies of human speech to create an environment that is more comfortable for conversation.

Small touches help to increase the feeling of spaciousness inside the new Camry’s passenger cabin, while improving forward sightlines. All 2012 Camry models are equipped with 10 standard airbags.

A new, available Blind Spot Monitor detects a vehicle in the adjacent lane when the turn signal is on, signaling the driver using indicators in the side mirrors. The new Camry, like all Toyota models, features Toyota’s Star Safety System^TM, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. It also features the Smart Stop Technology brake-override system.

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation.

The Camry will also come standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

Atlanta Toyota is your local Toyota dealer located in Duluth, GA. Your satisfaction is our goal!

Sales Hours: Monday - Saturday 9 a.m. - 9 p.m., Sunday 12 p.m. - 8 p.m.
Service Hours: Monday - Friday 7 a.m. - 7 p.m., Saturday 7 a.m. - 5 p.m., Closed Sunday

Click Here for Dealership Hours and Directions

Atlanta Toyota has sales staff fluent in both Spanish and Korean languages.
Meet our Korean Staff, or translate our site in to Espanola to help with your next Toyota purchase.

Toyota and scion rack up safety awards

atlantatoyota — Wed, 28 Dec 2011 15:26:54 +0000

Each year the Insurance Institute for Highway Safety (IIHS) runs tests for the top safety picks, and this year Toyota earned more awards than any other automaker.

“Safety is a core value that dates back to the foundation of our company. IIHS’ awards further recognize our commitment to helping protect drivers and passengers,” Steve St. Angelo, executive vice president of Toyota Motor Engineering and Manufacturing North America, Inc. said, in a released statement.

The IIHS Top Safety Pick awards recognize vehicles that do the best job of protecting people in front, side, rollover and rear crashes based on ratings in IIHS tests, according to the IIHS.

This year, Toyota, Lexus and Scion took 15 honors, with nine Toyota models making the list.

The winners are, (and a drumroll, please): Toyota Avalon, the all-new Camry, Corolla, Highlander, Prius, Prius v, Sienna, Tundra Crew Cab, Venza and Yaris. The Scion tC, xB and xD were also recognized.

Atlanta Toyota has all models in stock now!

Atlanta Toyota is your local Toyota dealer located in Duluth, GA. Your satisfaction is our goal!

Sales Hours: Monday - Saturday 9 a.m. - 9 p.m., Sunday 12 p.m. - 8 p.m.
Service Hours: Monday - Friday 7 a.m. - 7 p.m., Saturday 7 a.m. - 5 p.m., Closed Sunday

Click Here for Dealership Hours and Directions

Atlanta Toyota has sales staff fluent in both Spanish and Korean languages.
Meet our Korean Staff, or translate our site in to Espanola to help with your next Toyota purchase.

Toyota news week roundup

atlantatoyota — Wed, 21 Dec 2011 18:35:13 +0000

Earlier this week Toyota announced pricing for both the 2012 RAV4, which goes on sale today, and the Prius Liftback slated for dealers in January 2012.

RAV4

The RAV4 is offered in three models, the RAV4 grade, Sport and Limited. A choice of engine comes with either 2.5-liter four-cylinder or a 3.5-liter V6, both options can be paired with front wheel drive or electronic on-demand four-wheel-drive. Third row seating is optional in the Limited and grade models.

Pricing

The RAV4 base MSRP starts at $22,650 for the four-cylinder 2WD and ranges to $28,650 for the Limited V6 4WD model.

From Toyota:

All 2012 RAV4 models will feature a new standard audio system that’s equipped with hands-free phone capability, phone book access and music streaming via Bluetooth^® wireless technology, while the Limited Grade will offer an available Display Audio with Navigation and Entune^TM. The optional system includes a 6.1-inch touch-screen, AM/FM CD player with MP3/WMA playback capability, six speakers, SiriusXM Satellite Radio (includes three-month trial subscription to XM Select Package), HD Radio^TM with iTunes^® Tagging, auxiliary audio jack, USB port with iPod^® connectivity and control, hands-free phone capability, phone book access, advanced voice recognition, and music streaming via Bluetooth wireless technology.

The available Entune^TM multimedia system, which is a collection of popular mobile applications and data services via a compatible smartphone, includes Bing^TM and Pandora^®; real-time information including traffic, weather, fuel prices, sports and stocks. Apps available in spring 2012 at no charge include iHeartRadio, MovieTickets.com and OpenTable^®. Access to Entune services is complimentary for three years.

Prius

The Prius Liftback has been updated and enhanced for the 2012 model year with a new front fascia, tail lamps, 15-inch wheel covers and LED Daytime Running Lights with an on/off feature.

The Liftback MSRP starts at $24,000 for the Prius Two model and goes up to $29,805 for the Prius Five.

From Toyota:

The 2012 Prius interior is updated to include a standard 6.1-inch Display Audio system with USB for iPod^® connectivity and control, Bluetooth^® with phone book access for hands-free calling and music streaming, and a more advanced Multi-Information Display. Prius will continue to offer class leading carryover equipment from the 2011 model year such as the Touch Tracer Display, driver door Smart Key with Push Button Start and remote illuminated entry, tilt/telescopic steering wheel with audio/climate/phone controls, and the Star Safety System^TM.

For the 2012 model year, the Prius Three is enhanced with more standard technology that includes a Display Audio system with Entune^TM and Navigation, an integrated backup camera and three-door Smart Key. The 2012 Prius Four adds a more potent audio system that includes eight JBL^® GreenEdge^TM speakers and amplifier, SofTex-trimmed seats, headlamps with auto on/off feature and an eight-way power adjustable driver’s seat with lumbar power support.

The Prius Four and Five models will also offer, as part of an option package, Toyota’s Premium HDD Navigation with Entune and JBL, which features an exclusive seven-inch touch-screen with split-screen capability. Another option package feature on Prius Four and Five models, and a first for the Toyota lineup, is a Head-Up Display (HUD) that helps drivers keep their attention on the road by projecting vehicle speed, navigation information and hybrid system data onto the windshield.

The 2012 Prius Liftback will be offered through a simplified ordering strategy based on a four-grade structure with optional packages to create a total of seven available configurations.

Hybrid Concept and Prius C unveiled

In other Toyota news, the automaker has announced the world debut of the NS4, an advanced plug-in hybrid vehicle at the North American international Auto Show January 10. In addition, the Prius c hybrid will also be revealed, making its North American debut.

Atlanta Toyota is your local Toyota dealer located in Duluth, GA. Your satisfaction is our goal!

Sales Hours: Monday - Saturday 9 a.m. - 9 p.m., Sunday 12 p.m. - 8 p.m.
Service Hours: Monday - Friday 7 a.m. - 7 p.m., Saturday 7 a.m. - 5 p.m., Closed Sunday

Click Here for Dealership Hours and Directions

Atlanta Toyota has sales staff fluent in both Spanish and Korean languages.
Meet our Korean Staff, or translate our site in to Espanola to help with your next Toyota purchase.

Toyota Shareathon wants you to Tweet

atlantatoyota — Wed, 14 Dec 2011 16:08:13 +0000

To begin this week, Toyota Motor Sales U.S.A., Inc. launched Shareathon, a program that integrates social media with new leases or purchases during the year’s Toyotathon.

“This year Shareathon not only rewards shoppers for tweeting about their plans for a new Toyota, but is also a fun and unique way for us to engage their friends and followers,” said Kimberley Gardiner, national digital marketing and social media manager for Toyota in a released statement. “Last year’s Shareathon was such a huge success that we decided to add an incremental element to expand the social footprint and impact of the program.”

Starting Dec. 12 and running through Dec. 21, shoppers need to register online at www.toyota.com/shareathon, tweet a scripted Shareathon message and then purchase or lease a new vehicle on or before Jan. 3 2012 to be eligible for a redeemable $500 prepaid debit card. Participants then have two days (48 hours) to spur their followers to retweet the message for additional cash on the card. To sweeten the deal for retweets, those followers will be entered to win a 2011 Prius from Toyota.

At 11 a.m. for the duration of Shareathon certificates will be available for the first 140 people to register at the site and tweet about their plans for a new Toyota during the Toyotathon. After the new vehicle purchase the unique coupon code and VIN are needed to receive the debit card. The last day for redemption is Jan. 31, 2012.

The Shareathon site will use interactive tracking of the tweets so users can track their tweets and retweets. Check out www.toyota.com/shareathon for more info, or watch this video.

Atlanta Toyota is your local Toyota dealer located in Duluth, GA. Your satisfaction is our goal!

Sales Hours: Monday - Saturday 9 a.m. - 9 p.m., Sunday 12 p.m. - 8 p.m.
Service Hours: Monday - Friday 7 a.m. - 7 p.m., Saturday 7 a.m. - 5 p.m., Closed Sunday

Click Here for Dealership Hours and Directions

Atlanta Toyota has sales staff fluent in both Spanish and Korean languages.
Meet our Korean Staff, or translate our site in to Espanola to help with your next Toyota purchase.

Scion steps into sports car market

atlantatoyota — Wed, 07 Dec 2011 16:19:41 +0000

In late November, Scion introduced the 2013 FR-S compact rear-wheel drive sports car. The high-performance coupe is the fifth model in the Scion family and will be available in spring of 2012.

“Serving as a laboratory for Toyota, Scion is always experimenting with new things,” said Jack Hollis, Scion vice president in a released statement. “The brand is iconic with the xB, adrenalized by the tC, and groundbreaking with the iQ. The FR-S will no doubt serve as the halo car, expanding Scion into a new dimension of driving performance.”

FR-S stands for Front-engine, Rear-wheel drive, Sport. The authentic rear-wheel-drive sports car is balanced for performance, handling, style and utility.

Inspired by the AE86 generation of the Toyota Corolla, the FR-S was designed around the goal of achieving “Pure Balance.” The FR-S features the world’s only flat boxer engine in a front-engine, rear-wheel drive configuration. The engine placement will provide the car a front-to-rear weight ratio of 53:47, comparable to other supercars, Scion says.

Toyota and Subaru worked together to develop the 2.0-liter four-cylinder engine to produce 200 horsepower.

“We all know that it’s not hard to make horsepower and torque, but it is hard to do all that and still achieve impressive fuel economy,” Hollis said. “The FR-S accomplishes all three.”

Whether driving the six-speed manual transmission or six-speed automatic, the driver is in control. The manual features quick shifts, while the automatic shift changes can be initiated by steering-wheel-mounted paddle shifters.

The low weight and dynamically tuned suspension allow for quick and nimble turns and maneuverability. Coupled with the lightweight design materials and compact size, the FR-S is a performance sports car.

The FR-S look is inspired by the Toyota 2000GT, providing a low roof-line and aerodynamic shape. Interior seating features a 2+2 arrangement for both form and function, with the rear seats folding flat.

Check back for any updates on the new 2012 Scion FR-S.

Atlanta Toyota is your local Toyota dealer located in Duluth, GA. Your satisfaction is our goal!

Click Here for Dealership Hours and Directions

Atlanta Toyota has sales staff fluent in both Spanish and Korean languages.
Meet our Korean Staff, or translate our site in to Espanola to help with your next Toyota purchase.

Prius family named ‘2012 Best Car to Buy’

atlantatoyota — Wed, 30 Nov 2011 18:05:55 +0000

Recognition has come to the expansion of the 2012 Toyota Prius family as GreenCarReports.com named the four vehicles as its “Best Green Car to Buy.” The Prius Liftback, Prius v, Prius Plug-in and Prius c make up the family tree and all are top of the line in gas mileage.

“The Prius is more than just one car this year,” said Green Car Reports Editor John Voelcker in a released statement. “With a new Prius v and the Prius Plug-In Hybrid, it’s now a family of vehicles with some of the highest gas mileage on the market today, and the Prius name is likely to help encourage buyers to take the plunge into plug-in vehicles.”

Editors at GreenCarReports.com choose the most significant “green” car available to consumers in the 2012 model year using factors like practicality, technology and environmental impact. The award recognizes “mass-market, environmentally sensitive vehicles that are available below $60,000.”

From Toyota:

The Prius Liftback is in its third generation and earned an EPA-estimated 50 mpg combined (51 city mpg/ 48 highway mpg) rating. The Prius v, which went on sale in October, will be an unmatched combination of versatility and fuel efficiency in a midsize. With 58-percent more cargo space than the Liftback, the Prius v has more cargo space than 80-percent of the small SUVs on the road today, while still accomplishing an EPA-estimated 44-mpg city.

The Prius Plug-in Hybrid, which offers seating for five, is expected to achieve a manufacturer-estimated 87 MPGe (miles per gallon equivalent) in combined driving and 49 MPG in hybrid mode. With expected class-leading fuel economy better than 50 mpg in the city, which is the highest city mpg of any non-plug-in vehicle, the Prius c will be an entry into the Prius Family appealing to youthful shoppers seeking fuel efficiency, technology, and spirited driving dynamics in the subcompact segment. Both the Prius c and Prius Plug-in will go on sale in the spring of 2012.

The Prius vehicles rely on Toyota’s Hybrid Synergy Drive, which benefits from 14 years of global market development, and pairs a highly efficient gasoline internal combustion engine with two high-output motor/generators, a large rechargeable battery, and an electronically controlled continuously variable transmission to help the vehicles attain class-leading fuel economy in their respective segments. The development of the systems that govern the operation, integration and regenerative capabilities of the Hybrid Synergy Drive system represent considerable engineering effort, and help enhance the efficiency and performance of succeeding generations of Hybrid Synergy Drive equipped vehicles.

Check out this blog post for more info on the Prius models.

Atlanta Toyota is your local Toyota dealer located in Duluth, GA. Your satisfaction is our goal!

Sales Hours: Monday - Saturday 9 a.m. - 9 p.m., Sunday 12 p.m. - 8 p.m.
Service Hours: Monday - Friday 7 a.m. - 7 p.m., Saturday 7 a.m. - 5 p.m., Closed Sunday

Click Here for Dealership Hours and Directions

Atlanta Toyota has sales staff fluent in both Spanish and Korean languages.
Meet our Korean Staff, or translate our site in to Espanola to help with your next Toyota purchase.